shop

Life isRARE

one day, both halves.

skip to the shop
RARETHE ALARM

5:52AM

snooze. snooze. go.

last night’s you set this alarm. this morning’s you has questions.

RARETHE BEACH

7:10AM

sprints. somebody always ends up face-first in the sand.

THE REST OF IT

12:30PM

class. work. emails.

most of any day is normal, and that’s fine. rare is what you do with the rest of it.

LIFEAFTER

4:40PM

enjoying life with people who enjoy it too.

LIFETHE SHOW

11:48PM

living life to the max. no cutting it short.

LIFERARENEXT MORNING

5:52AM

wake up. same people, both halves.

The RARE flower

Life isRARE

so live rare.

the odds of you existing at all are ridiculous. what rare looks like after that is up to you.

DROP 002

the cap

made for 5:52 AM and 11:48 PM.

LIFE IS RARE on the left side. SO LIVE RARE on the right.

BUILD
5-PANEL
COLORS
IVORY · BLACK
PRICE
$35

one message when the caps drop. nothing else.

Ivory 5-panel cap, front: the RARE flower embroidered in blackBlack 5-panel cap, front: the RARE flower embroidered in goldIvory cap, left side: LIFE IS RAREBlack cap, right side: SO LIVE RARE

design preview. real photos when the samples land.